Scholars' Showcase 2018

Research Questions include; RQ1) How African American women are portrayed overall in hip hop music videos? RQ2)How are male performers with female background dancers portrayed compared to female performers in hip hop music videos from the year 2017-18? RQ3) How are sexism, misogyny, and women empowerment displayed lyrically and in the music videos? Preliminary results suggest that there is a clear distinction between videos/lyrics that men compared to women are the performers. For example, male performers are usually portrayed as having power or fame if they have alcohol/drugs, multiple partially dressed women dancing around them, and material possessions (e.g. big house, cars, fancy clothes, etc.) in these music videos and throughout the lyrical analysis. However, with women performers, you may see them dancing and some were seen using their female physical assets to attract more viewers and to portray themselves as female performers. My analysis will be covering how African American women performers are represented compared to black male performers in the hip hop industry.