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Thursday, April 12 • 2:30pm - 3:00pm
The Principal Project

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We were challenged to come up with a case in which Principal Financial would develop a smart speaker skill to interact with Millennials/Gen Zs. We then had to come up with a marketing plan to attract and retain those target audiences and through that campaign we needed to show what an interaction between the two parties would look like.

Speakers
avatar for Drew Carlson

Drew Carlson

SeniorAg Business majorBaseball PlayerHobbies include: Hunting, farming, and being around a baseball field.
avatar for Jackson Carr

Jackson Carr

A senior business administration and sports management major who graduates in the Spring of 2018. Born in Liberty MO and raised in Lamoni IA. Hobbies include listening to a wide range of music and watching every type of movie.
avatar for Cory Dye

Cory Dye

A senior from Kansas City MO. Majoring in social media marketing and minoring in graphic design. Hobbies include: working out and playing Fortnite.
TH

Taylor Hill

senior Ag Buisness major. Baseball player. I like to go boating in the summer
avatar for Daniel Page

Daniel Page

Iäó»m a senior, major is sports management with a minor in business administration. I play baseball at Graceland, and hobbies are to hangout with friends and play baseball.
avatar for Sam Schell

Sam Schell

Year: SophomoreMajor: Business, Math, EducationMinor: Spanish, AccountingSports: VolleyballFun fact: I like to play candy crush
avatar for Bridget Wyatt

Bridget Wyatt

My name is Bridget Wyatt and I'm from Australia, I'm a Junior at Graceland University majoring in Business Administration and Sport Management. Some things i'm involved in here at Graceland are the Women's Varsity Soccer team and the Enactus Events Team.

Sponsors
avatar for Jeff McElroy

Jeff McElroy

School of Business, Graceland University


Thursday April 12, 2018 2:30pm - 3:00pm
314 Zimmermann Zimmermann Hall