This study examines the factors that go into the seasonal ticket prices of NBA franchises. A combination of economic, demographic, and performance factors are used as independent variables. Ticket prices from the 2011-2012 NBA season and 2015-2016 NBA Season are used as dependent variables. The regression analysis of both sets of data showed significance. Interestingly enough, many of the independent variables from the study did not carry the same amount of significance in each set of season ticket prices analyzed.
Kyle is Junior majoring in Economics with a minor in Communications from Independence, MO. Kyle will be interning with the McClain Restaurant Group in Independence, MO this summer.
